Criar um Site Grátis Fantástico


Total de visitas: 11780

Private Label Strategy: How to Meet the Store

Private Label Strategy: How to Meet the Store

Private Label Strategy: How to Meet the Store Brand Challenge. Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Private Label Strategy: How to Meet the Store Brand Challenge


Private.Label.Strategy.How.to.Meet.the.Store.Brand.Challenge.pdf
ISBN: 9781422101674 | 270 pages | 7 Mb


Download Private Label Strategy: How to Meet the Store Brand Challenge



Private Label Strategy: How to Meet the Store Brand Challenge Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
Publisher: Harvard Business Review Press



The average store size is three times that of a typical supermarket. However, consumer acceptance for private label cuts across so many different economic and cultural demographics that citing the economy as the reason for their success does not provide store brands with the proper credit “Private label suppliers are challenged to quickly become fast followers and the companies that meet these tight deadlines are the ones that are successful. Private Label Strategy: How to Meet the Store Brand Challenge, As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. ISBN13: 9781422101674Condition: NEWNotes: Brand New from Publisher. "Branding in a Value Driven World," presented by Rachide, division vice president of private brands for Family Dollar, outlined the many challenges extreme-value-seeking shoppers face, and the ways that Family Dollar is tackling them. Adapted from Private Label Strategy: How to Meet the Store Brand Challenge, Harvard Business School Press, February 2007. So how does a retailer differentiate Family Dollar's private label development -- the value tier -- is driven by and targeted to that economically strapped customer, which is struggling more than ever. In a November 10 story in Gretchen Gogesch, president of Integrale LLC, an innovation consultancy specializing in consumer research and emotion-driven strategy, says retailers could stand to learn a lot from the way Trader Joe's defines its image and its products. Trader Joe's has a number of store brand or private label branded products in the shelf-stable and perishable specialty, natural and organic food and grocery product categories. €But now that co nsumers are accepting of private label, retailers need a pull strategy. The shrewdest private-label product strategies in retailing.